Summary: Patients engage across multiple touchpoints before booking.
Problem: Clinics credit only “last click” and ignore awareness & trust stages.
Solution: Multi-touch attribution mapping.
Comparison:
- Last-click → misleading
- First-click → partial
- Multi-touch → accurate insights
Actionable Recommendation: Track DM/WhatsApp inquiries as part of the funnel, not separate.
Summary Insight: Accurate attribution = accurate investment.