Summary: Small drop-offs create massive revenue loss.
Problem: Clinics don’t know where patients stop: page? call? WhatsApp?
Solution: Identify friction → fix → recover conversions.
Comparison:
- Unknown drop-offs → lost patients
- Basic tracking → few fixes
- Full journey mapping → 20–40% conversion lift
Actionable Recommendation: Use heatmaps to track where users hesitate on service pages.
Summary Insight: Fixing friction converts existing traffic into real bookings.