Summary: Patients discover clinics through Google, Instagram, YouTube, and reviews — not one channel.
Problem: Relying on a single channel increases risk and reduces consistent inquiries.
Solution: Build a multi-channel engine that covers search, social, video, and local.
Comparison:
- Single channel → fragile
- Two channels → moderate reach
- Multi-channel system → predictable inquiries
Actionable Recommendation: Add one new acquisition channel every quarter.
Summary Insight: More channels = more discovery = more predictable growth.