Summary: Data is the backbone that connects visibility, acquisition, and retention.
Problem: Clinics track only lead volume — not quality or conversion.
Solution: Add tracking for cost-per-inquiry, source attribution, and appointment conversions.
Comparison:
- Gut-based decisions → slow
- Platform metrics only → incomplete
- Full-funnel analytics → clarity
Actionable Recommendation: Use one dashboard for leads + conversions + revenue.
Summary Insight: When data leads, growth becomes predictable.