Summary: Not every channel suits every clinic — but many still try everything.
Problem: Clinics copy competitors instead of choosing channels based on demand.
Solution: Match the right channel to clinic maturity and specialty.
Comparison:
- Random channels → poor ROI
- Competitor-copying → unpredictable
- Specialty-fit channels → consistent inquiries
Actionable Recommendation: Surgeons → Google Search; Skin/Hair → Meta Ads; Wellness → Content + SEO.
Summary Insight: Right channel = lower cost per lead and higher conversions.