Summary: Visibility is easy — conversion is the real challenge.
Problem: Clinics run ads without strong landing pages or trust signals.
Solution: Add proof (reviews, before-after, doctor authority) before running ads.
Comparison:
- Ad → no landing page → wasted budget
- Ad → weak trust signals → low conversions
- Ad → optimized landing page → predictable bookings
Actionable Recommendation: Add 3 before–after photos and 5 real reviews on every landing page.
Summary Insight: It’s not the ad — it’s the experience after the click.