Summary: SEO takes time, but the compounding effect is unmatched.
Problem: Clinics expect results in 30 days and quit early.
Solution: Build long-term content, local SEO, and structured reputation systems.
Comparison:
- Ads-only → fast but expensive
- SEO-only → slow but stable
- SEO + Ads → scalable and predictable
Actionable Recommendation: Create 2 specialty pages + 1 FAQ page every month.
Summary Insight: SEO builds authority that reduces ad spend over time.