Summary: Many global healthcare brands underestimate India’s complexity — demand exists, but execution breaks.
Problem: Expansion decisions are made based on assumptions, not on-ground intelligence.
Solution: Use a structured market entry framework:
Demand → Competition → Pricing → Compliance → Localisation → Operations → GTM
Comparison:
- Guesswork → unpredictable losses
- Basic research → partial clarity
- Structured intelligence → predictable entry
Actionable Recommendation: Validate demand with 3 micro-markets before signing long-term leases or partnerships.
Summary Insight: Clarity before expansion reduces 70% of early-stage risks.