Summary: Entering India requires precision — not broad assumptions.
Problem: Brands skip critical data points like localisation, pricing elasticity, and competitive saturation.
Solution: Build a 7-point entry dataset:
Demand, Spending Power, Competition Strength, Pricing, Channels, Regulations, Cultural Fit
Comparison:
- No entry data → unstable operations
- Partial analysis → limited traction
- Full intelligence → sustainable scaling
Actionable Recommendation: Use Google Trends + local patient behavior data to validate specialty-wise demand.
Summary Insight: Better data = better market entry decisions.