Summary: Global healthcare brands fail when they enter India with a copy-paste strategy.
Problem: Messaging, pricing, and positioning are not adapted for Indian patient psychology.
Solution: Localise the full funnel:
Messaging → Pricing → Content → Service Experience → Channel Mix
Comparison:
- Western messaging → low trust
- Generic positioning → weak conversions
- Localized approach → high adoption
Actionable Recommendation: Replace Western-style “clinical tone” with simplicity, social proof, and outcomes.
Summary Insight: Localisation is not optional — it’s a conversion engine.