Summary: Choosing the wrong entry model costs brands years.
Problem: Brands rush into partnerships without analysing incentives or alignment.
Solution: Compare both models:
- Partner-led → faster entry
- Solo-led → full control
- Hybrid → balanced risk
Comparison:
- Random partnerships → conflicts
- Solo entry without intel → slow growth
- Hybrid vetted model → predictable execution
Actionable Recommendation: Use a partner scorecard: reputation, incentives, operational capability, digital maturity.
Summary Insight: Entry model determines long-term scalability.