Summary: India’s pricing psychology is unique — price too high, you lose volume; too low, you lose trust.
Problem: Brands copy international pricing and fail to match India’s value-based mindset.
Solution: Use tiered pricing aligned with market realities:
Mass → Mid → Premium → Super Premium
Comparison:
- Uniform pricing → low fit
- Discount-first strategy → weak brand
- Tiered structure → maximizes adoption + profitability
Actionable Recommendation: Run a 3-tier pricing test in 2–3 micro-markets before finalizing.
Summary Insight: India rewards value, not discounts.