Summary: Understanding local competitors reduces early mistakes.
Problem: Brands underestimate local players with deep patient relationships.
Solution: Map competitor strengths:
Pricing, service mix, channels, digital maturity, reviews
Comparison:
- No visibility → avoidable losses
- Basic competitor scan → limited clarity
- Deep intelligence → strategic advantage
Actionable Recommendation: Track competitor Google Ads + SEO patterns for demand mapping.
Summary Insight: Knowing the market is as important as entering it.