Summary: Smart brands don’t avoid risks — they structure them.
Problem: Expansion risks are not mapped or quantified.
Solution: Use a 5-risk framework:
Operational, Digital, Financial, Regulatory, Competitive
Comparison:
- Unmapped risks → costly surprises
- Generic risk plans → partial coverage
- Structured framework → informed scaling
Actionable Recommendation: Score each micro-market on 5 risk factors before investing.
Summary Insight: Risk visibility builds expansion confidence.