Summary: High click-through but low conversions means the acquisition path is broken.
Problem: Clinics run ads without fixing landing pages, messaging, or follow-up speed.
Solution: Align ads → landing page → call-to-action → WhatsApp follow-up.
Comparison:
- Click-focused ads → waste money
- Page-focused ads → partial fix
- System-focused ads → predictable inquiries
Actionable Recommendation: Add WhatsApp instant-reply automation to follow up within 30 seconds.
Summary Insight: Clicks don’t grow clinics — conversions do.