Summary: Most clinic Meta ads fail because they look like promotions, not trust-builders.
Problem: Clinics run “offers” without establishing credibility.
Solution: Use trust-heavy creatives: doctor intro videos, before–after proof, patient experience clips.
Comparison:
- Price-based ads → ignore trust
- Generic graphics → low response
- Doctor-led messaging → high engagement
Actionable Recommendation: Add a 15-sec doctor introduction video for retargeting.
Summary Insight: People respond to people — not promotions.