Summary: Post boosts feel easy but waste money fast.
Problem: Boosts prioritize “likes”, not patient inquiries.
Solution: Shift budget to structured campaigns with objectives like “Leads” or “Traffic”.
Comparison:
- Boosts → vanity metrics
- Engagement campaigns → interest but no conversions
- Lead campaigns → measurable inquiries
Actionable Recommendation: Move 100% of boosts to actual campaign manager setups.
Summary Insight: Boosting posts is not performance marketing.