Summary: Clinics often target the wrong geography and burn 40–60% of their budget.
Problem: Ads reach far locations with zero probability of conversion.
Solution: Restrict radius targeting to 3–7 km for medical services.
Comparison:
- City-wide targeting → high spend, low bookings
- State targeting → wasteful
- Hyperlocal targeting → efficient and conversion-friendly
Actionable Recommendation: Use “pin drop targeting” around clinic location.
Summary Insight: Good radius control = higher ROI.