Summary: 60% of ad conversions are lost due to weak landing page structures.
Problem: Pages lack trust elements like doctor photos, reviews, specialties, and CTAs.
Solution: Build medical-grade landing pages tailored to patient decision patterns.
Comparison:
- No landing page → low conversions
- Generic page → inconsistent results
- Healthcare-optimized pages → predictable bookings
Actionable Recommendation: Add reviews, doctor authority, FAQs, and WhatsApp CTA on the page.
Summary Insight: Great ads can’t fix a bad landing page.