Summary: Multi-location clinics need structured geo-segmented campaigns.
Problem: Clinics run one master campaign for all branches.
Solution: Create separate campaigns per branch + separate ad sets per service.
Comparison:
- One campaign → mixed signals
- Mixed branches → lower leads
- Branch-specific campaigns → consistent growth
Actionable Recommendation: Track CPL per location to identify profitable areas.
Summary Insight: Each branch needs its own growth engine.