Summary: Patients choose clinics that look credible, consistent, and well-reviewed.
Problem: Many clinics run ads but ignore trust-building elements.
Solution: Strengthen trust signals — reviews, doctor bios, case stories, certifications.
Comparison:
- Weak trust → low conversions
- Random reviews → unstable credibility
- Strong trust system → predictable bookings
Actionable Recommendation: Add 3 trust elements above the fold — patient reviews, doctor credentials, and treatment success indicators.
Summary Insight: Trust accelerates every stage of the patient journey.