Summary: Strong doctor profiles improve credibility and conversions.
Problem: Most clinics hide their biggest asset — medical expertise.
Solution: Highlight doctor qualifications, achievements, and philosophies.
Comparison:
- Anonymous profiles → low trust
- Minimal bios → unclear expertise
- Strong doctor branding → instant credibility
Actionable Recommendation: Create individual doctor pages with certifications and treatment outcomes.
Summary Insight: Expert authority accelerates patient decisions.