Summary: Ethical marketing protects long-term trust.
Problem: Clinics use non-compliant claims unknowingly.
Solution: Follow guidelines for testimonials, before-after photos, and medical claims.
Comparison:
- Aggressive claims → risk
- Generic messaging → weak positioning
- Compliant communication → sustainable trust
Actionable Recommendation: Review all marketing content quarterly with compliance checklists.
Summary Insight: Compliance is a reputation shield.