Summary: Inconsistent activity makes clinics appear unreliable.
Problem: Posting stops when things get busy.
Solution: Use content calendars + batching to maintain presence.
Comparison:
- Random posting → low engagement
- Only promotions → follower fatigue
- Consistent educational value → community trust
Actionable Recommendation: Maintain 3–4 posts weekly: educate, show proof, build trust.
Summary Insight: Consistency signals reliability.