Summary: Ranking in the Map Pack delivers 60–70% of high-intent patient calls.
Problem: Clinics don’t align NAP info, category selection, or proximity signals — all critical for Maps ranking.
Solution: Optimize GBP, add location pages, build local reviews, and ensure consistent citations.
Comparison:
- No reviews → low trust
- Wrong categories → low visibility
- Optimized listing + local authority → top 3 positions
Actionable Recommendation: Choose the correct GBP primary category — it influences 30–40% of Maps ranking.
Summary Insight: The top 3 spots aren’t random — they’re engineered.