Summary: Google heavily filters healthcare content through E-E-A-T signals.
Problem: Clinics publish generic content without demonstrating expertise or medical authority.
Solution: Add author bios, cite medical sources, add doctor review notes, update YMYL pages regularly.
Comparison:
- No author → low trust
- AI-written content → risky for YMYL
- Doctor-reviewed content → higher rankings
Actionable Recommendation: Add a “Reviewed by Dr. ___” section to all clinical blogs.
Summary Insight: Trust = ranking → especially in healthcare.