Summary: Google rewards clinics that clearly show expertise and trustworthiness.
Problem: Many clinic sites lack doctor profiles, credentials, or medical context.
Solution: Build strong doctor bios, show credentials, add media mentions, showcase awards.
Comparison:
- Weak profiles → weak trust
- Generic pages → low ranking
- Strong authority signals → faster ranking & conversions
Actionable Recommendation: Add a detailed doctor bio page with degrees, memberships, publications.
Summary Insight: The more trust you demonstrate, the more Google supports your content.