Summary: SEO builds long-term visibility; ads drive short-term inquiries.
Problem: Clinics choose one → instead of combining both for predictable growth.
Solution: Use SEO for sustained discovery + ads for immediate demand capture.
Comparison:
- Ads only → expensive over time
- SEO only → slow ramp-up
- SEO + Ads → predictable, scalable acquisition
Actionable Recommendation: Run ads only on “treatment + city” keywords while SEO builds momentum.
Summary Insight: The most profitable clinics use both channels together.