Author name: lalitha

01-Dental Clinics: Why Word of Mouth Isn’t Enough Anymore

Problem: Many dental clinics rely solely on patient referrals. While valuable, word-of-mouth alone limits growth and visibility in competitive markets. Solution: Combine patient referrals with a structured online presence. Encourage reviews, maintain a user-friendly website, and share educational content that builds trust. Comparison: Word-of-mouth only → slow growth Over-promotion online → mistrust and noise Balanced […]

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Before You Enter India, Test This First

Problem: Many international SMEs jump into the Indian market assuming demand will match their home success — only to find buyer priorities are entirely different. Insight: Expansion isn’t about replication; it’s about localization. Solution: Run a short validation sprint — 3–4 weeks of testing pricing, demand, and positioning digitally before committing capital. Comparison: Early validation

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Smart Compliance Mapping — How Healthcare Brands Can Avoid Google Ad Disapprovals

You set up your Google Ads campaign perfectly. The keywords are sharp, the copy is compliant… Then suddenly — “Ad Disapproved: Unapproved medical content.” Sound familiar?For most healthcare and wellness marketers, it’s a common and frustrating reality. Even when ads look clean, hidden compliance triggers — words, claims, or landing page mismatches — can cause

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