Author name: lalitha

Problem: Businesses put all efforts into Instagram or Facebook, leaving them vulnerable to platform shifts. Solution: Diversify with website, SEO, email, and ads. Comparison: Social-only: unstable, algorithm-controlled Website-only: invisible without promotion Multi-channel: resilient, consistent leads Actionable Recommendation: Build an email list and optimize your website as backup to social.

Problem: Many dismiss email as outdated in favor of social media. Solution: Email still delivers direct, personal communication with high ROI. Comparison: Ignoring email: no owned audience, algorithm dependent Over-automating: robotic, low engagement Balanced email strategy: human tone + segmentation Actionable Recommendation: Segment your list and send 1–2 value-driven emails per week.