Author name: Mohan

How Small Businesses Can Validate Demand Before Entering New Markets

Problem: Many small manufacturers jump into exports or new regions without testing demand — leading to high setup costs and low traction. Solution: Run digital-first validation: use localized ad tests, keyword intent, and distributor outreach to gauge demand before investing. Comparison: Traditional validation = surveys & assumptions. Digital validation = real audience data, faster insights. Actionable Recommendation: Before you […]

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Why Your Partnership Deals Don’t Last

Problem: Partnerships start without clear expectations or shared goals. Solution: Create win-win agreements with measurable deliverables. Comparison: Informal deals: misunderstandings Overly rigid contracts: limited trust Transparent metrics: longevity Actionable Recommendation: Add one joint KPI to your next partner agreement — something you both measure success by.

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