How Small Businesses Can Validate Demand Before Entering New Markets
Problem: Many small manufacturers jump into exports or new regions without testing demand — leading to high setup costs and low traction. Solution: Run digital-first validation: use localized ad tests, keyword intent, and distributor outreach to gauge demand before investing. Comparison: Traditional validation = surveys & assumptions. Digital validation = real audience data, faster insights. Actionable Recommendation: Before you […]
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