Author name: Mohan

Summary: “Boost Post” buttons look easy but rarely deliver strategic results. Problem: Small businesses rely on boosting posts without targeting, tracking, or proper budgeting. Solution: Shift to full ad campaigns with audience segmentation, conversion goals, and A/B testing. Comparison: Boosted posts: vanity metrics only Overcomplicated campaigns: wasted spend Strategic ads: measurable ROI and reach Actionable […]

Summary: AI chatbots aren’t just for customer service — they’re great at keeping leads warm. Problem: Small teams lose leads because they can’t reply instantly to every DM or comment. Solution: Use AI chatbots to answer FAQs, qualify leads, or share resources automatically. Comparison: Manual replies: slow response times No replies: lost leads AI chatbots:

Summary: Local and niche influencers often drive higher engagement and trust than celebrity endorsements. Problem: Small businesses aim for big influencers they can’t afford or who lack audience alignment. Solution: Partner with micro-influencers whose followers match your target audience. Comparison: Big influencers: expensive, low conversion Random collabs: inconsistent messaging Micro-influencers: affordable, high trust Actionable Recommendation:

Summary: Real customer experiences outperform polished marketing messages every time. Problem: Many SMEs overlook testimonials or hesitate to showcase client stories. Solution: Use AI transcription or summarization tools to turn feedback into short, relatable posts. Comparison: No stories: cold, generic brand Overproduced content: lacks authenticity Real client stories: credibility that connects Actionable Recommendation: Collect one