Why Retargeting Is Your Hidden Growth Lever

Summary: Retargeting works because most people don’t buy the first time they see your ad. Problem: SMEs ignore retargeting, losing warm audiences that already showed interest. Solution: Run remarketing ads that follow up with relevant offers or trust signals. Comparison: No retargeting: lost intent Overexposure: ad fatigue Smart remarketing: conversions with context Actionable Recommendation: Segment […]

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Why Landing Pages Convert Better Than Websites

Summary: Ads send people with intent — websites distract them with options. Problem: Many SMEs drive paid traffic to their homepage instead of focused landing pages. Solution: Create single-purpose pages that match ad promises and reduce friction. Comparison: Homepage traffic: confusion Poor landing page: drop-offs Focused landing: clear conversions Actionable Recommendation: Build one landing page

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Why Boosting Posts Isn’t a Marketing Strategy

Summary: “Boost post” is Facebook’s easiest button — and easiest way to waste money. Problem: SMEs boost posts for reach but skip targeting, objectives, and retargeting. Solution: Use ad manager to run goal-driven campaigns with tracking. Comparison: Boosting posts: random exposure Ignoring paid reach: slow growth Strategic campaigns: measurable impact Actionable Recommendation: Convert your top-performing

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