Clinic & Wellness Marketing

Summary: Many health concerns spike seasonally — and predictable clinics prepare ahead. Problem: Clinics react after the trend begins. Solution: Build campaigns 4–6 weeks before seasonal peaks. Comparison: Last-minute campaigns → average results Constant campaigns → unnecessary spend Seasonal planning → high-intent patients Actionable Recommendation: Identify top 3 seasonal spikes for your specialty and plan […]

Summary: Conversion depends heavily on how staff communicate over phone/WhatsApp. Problem: Unscripted communication leads to inconsistency. Solution: Create scripts for inquiry response, follow-up, reminders, and cancellations. Comparison: No script → unpredictable results Hard sales scripts → pushy Warm, value-first scripts → higher conversions Actionable Recommendation: Write one script per common scenario — keep it warm

Summary: Patients want to know “what happens next” across the entire journey. Problem: Service lists create confusion — patients can’t map their own treatment plan. Solution: Show step-by-step patient pathways for every service. Comparison: Generic service lists → uncertainty Over-detailed medical pathways → overwhelm Clear, simple journeys → reassurance + bookings Actionable Recommendation: Create a

Summary: Patients prefer quick conversations over forms and emails. Problem: Clinics rely too much on website forms for bookings. Solution: Add WhatsApp-based coordination for consultation, reports, reminders, and follow-ups. Comparison: Forms-only → slow response Overuse of WhatsApp → mixed boundaries Structured WhatsApp communication → faster conversions Actionable Recommendation: Create a WhatsApp auto-reply that shares services