Predictive Bidding: Winning Tomorrow’s Conversions Today
Summary: Predictive AI models use historical data to bid on the right users before competitors even notice them. Problem: Traditional bidding only reacts to what’s already happened. Solution: AI models forecast which clicks are most likely to convert and adjust bids accordingly. Comparison: Reactive bidding: misses momentum Fixed bids: underperform Predictive AI bidding: anticipates demand […]
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