Strategic guidance for global healthcare and wellness companies expanding into India. This includes market entry intelligence, localisation strategies, regulatory considerations, and digital-first execution insights.
Problem: Launch campaigns focus on features, not stories. Solution: Build anticipation through problem-based storytelling before launch. Comparison: Feature-heavy messaging: confusion Silent launch: no awareness Story-led teaser: emotional connection Actionable Recommendation: Write one post today highlighting why your product exists, not what it does.
Why Your Product Launch Failed to Create Buzz Read Post »
Problem: Businesses grow faster than their internal processes can handle. Solution: Document workflows and delegate decision-making. Comparison: No structure: daily firefighting Overcontrol: slow growth Documented systems: scalable clarity Actionable Recommendation: Write down one repeating process this week — and assign ownership.
Why Scaling Operations Feels Chaotic Read Post »
Problem: Most launches focus on features, not the problem they solve. Solution: Build your campaign around user pain points and clear outcomes. Comparison: Feature-focused: ignored Overhyped promises: disappointment Problem-solution storytelling: engagement Actionable Recommendation: Rewrite your next product launch post starting with “We noticed this problem…”
Why Your Product Launches Don’t Create Buzz Read Post »
Problem: Brands often translate their website and ads for India — but forget that localization is more than language. Insight: Localization means adapting pricing, messaging, and even distribution to fit how Indian buyers actually decide. Solution: Reframe your go-to-market strategy around buyer psychology, not just translation. Comparison: Localized brands resonate instantly. Generic campaigns fade fast.
The Hidden Cost of Ignoring Localization Read Post »
Problem: Many international SMEs jump into the Indian market assuming demand will match their home success — only to find buyer priorities are entirely different. Insight: Expansion isn’t about replication; it’s about localization. Solution: Run a short validation sprint — 3–4 weeks of testing pricing, demand, and positioning digitally before committing capital. Comparison: Early validation
Before You Enter India, Test This First Read Post »
Problem: Mishandling user data can lead to legal trouble and lost trust. Solution: Be transparent, follow GDPR/CCPA, and secure forms. Comparison: No compliance: fines, distrust Overcomplicated policies: poor UX Clear + compliant practices: trust and safety Actionable Recommendation: Add a visible privacy policy and secure SSL certificate.
The Risk of Ignoring Data Privacy Read Post »
Problem: Investing heavily in a new market without testing demand is risky. Solution: Run digital campaigns to validate interest and pricing before committing resources. Comparison: Full-scale entry: high upfront costs, uncertain demand Local surveys only: limited reach Digital-first testing: quick signals, lower risk Actionable Recommendation: Test demand with a small ad campaign before signing off on market entry
Digital Validation Before Market Entry Read Post »
