Paid Ads & ROI

Turning ad spend into measurable growth through smarter targeting, continuous optimization, and AI-assisted performance insights.

The Real Impact of Ignoring Retargeting

Problem: Businesses lose warm leads by not running retargeting campaigns. Solution: Retarget website visitors with tailored ads. Comparison: No retargeting: lost potential customers Aggressive retargeting: ad fatigue Balanced retargeting: higher conversions at lower cost Actionable Recommendation: Start with a simple retargeting campaign for site visitors in the last 30 days

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The Mistake of Not Tracking Conversions

Summary: Running campaigns without conversion tracking wastes budget and hides what’s really driving growth. Focused tracking gives clarity and control.. Problem: Many campaigns run without measuring what actually converts, making it impossible to know which channels or messages deliver real ROI. Solution: Set up proper conversion tracking across analytics and ad platforms to capture meaningful

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