Performance Marketing

Summary: Healthcare leads go cold in under 15–30 seconds. Problem: Clinics take 5–20 minutes to respond. Solution: Use WhatsApp automation + instant call-back system. Comparison: Slow reply → lost patient Manual reply → inconsistent Instant automation → high conversion Actionable Recommendation: Trigger a WhatsApp auto-greeting with service info the moment the lead arrives. Summary Insight: […]

Summary: Multi-location clinics need structured geo-segmented campaigns. Problem: Clinics run one master campaign for all branches. Solution: Create separate campaigns per branch + separate ad sets per service. Comparison: One campaign → mixed signals Mixed branches → lower leads Branch-specific campaigns → consistent growth Actionable Recommendation: Track CPL per location to identify profitable areas. Summary

Summary: 60% of ad conversions are lost due to weak landing page structures. Problem: Pages lack trust elements like doctor photos, reviews, specialties, and CTAs. Solution: Build medical-grade landing pages tailored to patient decision patterns. Comparison: No landing page → low conversions Generic page → inconsistent results Healthcare-optimized pages → predictable bookings Actionable Recommendation: Add

Summary: Rising CPL means the ad system is fatigued and lacks fresh inputs. Problem: Clinics run the same creatives for 60–90 days. Solution: Refresh ads every 15 days with new angles, proof, FAQs, and CTAs. Comparison: Old creatives → algorithm fatigue Random creatives → unstable performance Fresh structured creatives → stable CPL Actionable Recommendation: Create

Summary: Only 3–8% of people book on the first visit. Problem: Clinics ignore retargeting, losing warm prospects. Solution: Show proof-driven retargeting ads for 7–14 days. Comparison: No retargeting → lost patientsGeneric retargeting → weak impact Proof-based retargeting → high conversions Actionable Recommendation: Retarget website visitors with doctor videos + testimonials. Summary Insight: Retargeting turns “maybe

Summary: Clinics often target the wrong geography and burn 40–60% of their budget. Problem: Ads reach far locations with zero probability of conversion. Solution: Restrict radius targeting to 3–7 km for medical services. Comparison: City-wide targeting → high spend, low bookings State targeting → wasteful Hyperlocal targeting → efficient and conversion-friendly Actionable Recommendation: Use “pin

Summary: Post boosts feel easy but waste money fast. Problem: Boosts prioritize “likes”, not patient inquiries. Solution: Shift budget to structured campaigns with objectives like “Leads” or “Traffic”. Comparison: Boosts → vanity metrics Engagement campaigns → interest but no conversions Lead campaigns → measurable inquiries Actionable Recommendation: Move 100% of boosts to actual campaign manager

Summary: Most clinic Meta ads fail because they look like promotions, not trust-builders. Problem: Clinics run “offers” without establishing credibility. Solution: Use trust-heavy creatives: doctor intro videos, before–after proof, patient experience clips. Comparison: Price-based ads → ignore trust Generic graphics → low response Doctor-led messaging → high engagement Actionable Recommendation: Add a 15-sec doctor introduction

Summary: Most healthcare ads fail not because of budget — but because of poor intent targeting. Problem: Clinics target broad keywords like “skin care” instead of high-intent ones like “acne specialist near me”. Solution: Shift 70% of budget to high-intent, location-focused keywords. Comparison: Broad keywords → expensive + low conversions Interest keywords → unpredictable High-intent

Summary: High click-through but low conversions means the acquisition path is broken. Problem: Clinics run ads without fixing landing pages, messaging, or follow-up speed. Solution: Align ads → landing page → call-to-action → WhatsApp follow-up. Comparison: Click-focused ads → waste money Page-focused ads → partial fix System-focused ads → predictable inquiries Actionable Recommendation: Add WhatsApp