Search & Discoverability

Summary: SEO builds long-term visibility; ads drive short-term inquiries. Problem: Clinics choose one → instead of combining both for predictable growth. Solution: Use SEO for sustained discovery + ads for immediate demand capture. Comparison: Ads only → expensive over time SEO only → slow ramp-up SEO + Ads → predictable, scalable acquisition Actionable Recommendation: Run […]

Summary: Google rewards clinics that clearly show expertise and trustworthiness. Problem: Many clinic sites lack doctor profiles, credentials, or medical context. Solution: Build strong doctor bios, show credentials, add media mentions, showcase awards. Comparison: Weak profiles → weak trust Generic pages → low ranking Strong authority signals → faster ranking & conversions Actionable Recommendation: Add

Summary: Schema helps Google understand your clinic’s services, doctors, and specialties. Problem: Most clinics skip schema because they assume it’s “technical.” Solution: Add Service, FAQ, Doctor, and LocalBusiness schema. Comparison: No schema → weaker understanding Only LocalBusiness → partial clarity Full schema stack → stronger rankings + rich results Actionable Recommendation: Add FAQ schema to

Summary: Google heavily filters healthcare content through E-E-A-T signals. Problem: Clinics publish generic content without demonstrating expertise or medical authority. Solution: Add author bios, cite medical sources, add doctor review notes, update YMYL pages regularly. Comparison: No author → low trust AI-written content → risky for YMYL Doctor-reviewed content → higher rankings Actionable Recommendation: Add

Summary: Clinics grow faster when SEO is handled systematically, not randomly. Problem: Missing structure → scattered results. Solution: Use a structured checklist: keyword mapping, metadata, schema, internal links, silos, reviews. Comparison: Random updates → unpredictable rankings One-time SEO → short-term results System-based SEO → predictable visibility Actionable Recommendation: Update meta titles on all service pages

Summary: Most healthcare sites have unseen technical blockers hurting rankings. Problem: Slow loading, missing schema, poor indexing, and duplicate content drag visibility down. Solution: Fix Core Web Vitals, add healthcare schema, compress images, and remove broken pages. Comparison: Ignoring technical SEO → unstable traffic Only content posting → patchwork results Technical + content + local

Summary: The goal isn’t traffic — it’s qualified inquiries. Problem: Clinics create generic blogs not tied to patient search intent. Solution: Build content clusters: conditions, symptoms, treatments, costs, recovery timelines, FAQs. Comparison: Generic content → no conversions Single-page SEO → low ranking depth Cluster strategy → high intent + better calls Actionable Recommendation: Write a

Summary: Ranking in the Map Pack delivers 60–70% of high-intent patient calls. Problem: Clinics don’t align NAP info, category selection, or proximity signals — all critical for Maps ranking. Solution: Optimize GBP, add location pages, build local reviews, and ensure consistent citations. Comparison: No reviews → low trust Wrong categories → low visibility Optimized listing

Summary: Local SEO is now the #1 driver of patient walk-ins for clinics and wellness centers. Problem: Most clinics only optimize their website — but skip Maps, citations, category accuracy, and location authority. Solution: Build a Local SEO stack: GBP optimization, local backlinks, citations, reviews, geo-content. Comparison: Only website SEO → weak local signals Only

Summary: Most clinics don’t rank because Google can’t understand, trust, or properly index their website. Problem: Clinics assume “posting regularly” = better ranking, but the real blockers are technical and structural. Solution: Fix the foundations: page speed, keyword mapping, schema, internal linking, and strong location signals. Comparison: No SEO structure → inconsistent visibility Only content