Small Business Growth

Guidance for small and growing businesses to scale smarter — from digital systems setup to sustainable customer acquisition.

Niche Marketing Done Right: Lessons from Small Businesses

Problem: Trying to appeal to everyone leads to wasted marketing efforts. Solution: Niche targeting creates stronger, loyal customer bases. Comparison: Broad targeting: high cost, low conversions Niche focus: affordable, stronger resonance Micro-niches: hyper-personalized, higher CLV Actionable Recommendation: Identify one underserved segment and build tailored campaigns.

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