What Hospitality Membership Brands Must Rethink in 2026
Last week (Jan 13–17, 2026), I spent time in Goa and visited a premium hospitality property operating on a global membership model. The experience was familiar:An invitation → a hosted lunch → a walkthrough → a membership pitch. This model has worked well for years.But 2026 demands a shift. Not because hospitality has changed — […]
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